Module 1: Introduction and Overview
After reviewing the overall program (including how it will work, and ground rules), we start by debunking some of the common myths about business growth. We explore revenue models and how to tap the power of recurring revenue in the business.
Module 2: Sales – From Lead to Deal
Traditional sales is dead. With technological changes and increased access to information, people are doing their own learning. In this module we introduce a methodology for new customer acquisition.
Module 3: Marketing / Lead Generation
There are 42 different ways to generate leads for a small business. We clarify where to start, and how to build a tactical plan to generate more qualified leads on a consistent basis.
Module 4: Building Recurring Revenues
The more predictable the revenues in a business, the more stable the growth. Learn some of the most effective methods for a business to generate consistent repeat revenues.
Module 5: Operations
In order to grow, business owners need to determine how to best scale their ability to produce and deliver their products and services. We clarify the core elements of expansion, and identify the various components that will need to be addressed in order to grow profitably. We introduce a methodology for process improvement and innovation.
Module 6: People Part 1 – Hiring Talent
Getting the right people on the team is half the challenge. Nobody plans on hiring wrong. Yet, mis-hires are one of the chief culprits in scuttling plans for growth. We provide a systematic process to recruit and select the top talent for each role within a company.
Module 7: People Part 2 – Growing the Effectiveness of Current Staff
The performance of staff is critical to success. We identify how to use the criteria in the hiring process to determine an effective way to measure and manage staff performance. In addition, the development of a corporate culture based in a company’s vision and values, ensures sustainability of results.
Module 8: Money Part 1 – Company Financials, Metrics & Funding Growth
Understanding the essential elements of the financial picture is essential to profitable growth. We break down the core elements of financial statements, and their implications on growth. Further, we help participants to identify the metrics needed to monitor progress. We explore different funding alternatives and the pros and cons of each. Participants clarify how to use invested funds to maximize leverage and impact, while mitigating risk.
Module 9: Money Part 2 – Cash Flow
Let’s face it, growth eats cash. Profit is essential, but cash is king. Accounts receivable doesn’t pay payroll. Staff all need their money when payroll is due, regardless of whether your customers are slow to pay their bills. Getting on top of cash flow is critical to success in growth.
Module 10: Pulling it All Together
A business is more than a series of pieces. It is a system that needs to work in an integrated manner to be effective. We lay out a process to integrate the learning of all the modules in an order that is suited to the particular needs of the business.
Bootcamp Completion – Meeting with Funders
Upon completion of this bootcamp, participants will be given the opportunity to present themselves and their businesses live to traditional and non-traditional lenders and investors.
Included will be: traditional debt lenders, alternative debt financiers, angel investors, and crowd-funding investment platform sources.
This is an opportunity to meet prospective funders and learn first-hand each participant’s readiness for different levels of funding.