Case Study: Quality Interactions
Massachusetts-based certified minority business grew exponentially to earn a spot on the Inc. 5000 list in 2022 for the first time.
Michele Courton Brown
Executive Board Member, Quality Interactions
Spring 2018 Bootcamp Graduate
“Having a partner that not only invests cash in us, but also takes time to support our strategic growth is a real asset. It’s one of the things that I really treasure about the relationship I have with Founders First. It goes well beyond all cash transactions.”
THE PROBLEM
Despite many long-standing relationships at top institutions, Quality Interactions often dealt with cash flow challenges stemming from long sales cycles. Their small-but-mighty team needed an infusion of funds to expand and widen their reach.
THE SOLUTION
Founders First invested in Quality Interactions through a revenue-based financing facility, giving them the fuel they needed to grow their top line.
The team evaluated key performance indicators and identified high-impact areas that included new marketing strategy and experiments to shorten the sales cycle. The approaches they learned through the Founders Bootcamp Accelerator further supported them in their mission.
THE END RESULT
Since Founders First invested, Quality Interactions has grown their top line by 300%. Despite the COVID-19 challenge, the company capitalized on new market need and explosive growth, including:
300% topline growth in one year
Revenue grew 3x within 24 months
Added three new revenue streams
Doubled the size of its team
WHAT THIS MEANS FOR YOU
Revenue-based financing is a good fit for your health care ed tech business if you meet the following:
- Profitable, break-even or on the clear path to profitability
- Recurring or predictable revenues or repeatable customer contracts
- Seeking $50,000 to $2 million in growth capital
ABOUT THE COMPANY
Quality Interactions is a Massachusetts-based, certified Minority Business Enterprise that accelerates health equity initiatives with industry-leading cultural competency training.
The company was founded by Dr. Joseph Betancourt, Dr. Alexander Green, and Dr. Emilio Carrillo continue to meet the critical need for implicit bias and cultural competency training for healthcare professionals. Their online learning platform serves up an array of online resources that include eLearning, live training, assessment, reinforcement quizzes and microlearning.
With their pioneering research as a foundation, Quality Interactions has continued to evolve its product line to meet demands outside the healthcare sector, including state and city governments and educational institutions.
